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Luxury

LUXURY HOME MARKET

The Luxury Home Market varies depending on the market you are in and the values within the local area. The key indicators are generally in a prime location, expensive price, large size, privacy, unique, exclusive, view, high-end materials, expert design, and valuable amenities and in some instances, a prestigious history is a few of the qualifiers for a Luxury home.

Depending on the area “Luxury” can start out at a few million in some areas to over fifty million in other markets. The national average of a luxury home is two million. Beyond “Luxury” you have “Ultra-Luxury” which generally is what the top 1% of the population can even think about affording.

CENTRAL COAST BY AREA

PISMO BEACH
The luxury market for Pismo Beach is primarily in the northern portion of Shell Beach, known as the Palisades and the Bluffs. The lots are larger and many of the homes have ocean views there are gated communities like the Bluffs where there are less than 20 homes, all with spectacular ocean views mainly $4M and above.

ARROYO GRANDE

Arroyo Grande has both City and County properties that consist of primarily larger homes that are on larger lots, some with ocean views, some in gated or golf communities, vineyards, and larger accessory structures for agriculture or other hobby-related activities that range in price from $2-4M.

GROVER BEACH

In Grover Beach, there are several areas with ocean views but mainly the luxury market here is larger homes, some new construction in the $1-2M range, and one area is the gated community of Mar Brisa.

OCEANO

Oceano is an interesting town, it is one of the most affordable California beach cities and has oceanfront properties which would be the luxury market here ranging from $1-3M. The beach community of Oceano is unincorporated so there is a community Services District vs. City government and amenities like an unmanned County airport for easy travel access for private commuter planes.

NIPOMO

The town of Nipomo is the southernmost town of the County with a luxury market ranging from $2-4M mainly comprised of larger homes on larger lots, acreage, vineyards, and multiple structures like barns, large garages, and workshops. There are two golf course communities, Black Lake and Trilogy that offer various levels of luxury in these communities.

SAN LUIS OBISPO

The city of San Luis Obispo is rich in its history, the center of the county affords a vast variety of luxury from $2-6M with a diversity of historic estates, agricultural use acreage, new modern custom homes, gated communities, country club lifestyle and architectural masterpieces.

AVILA BEACH

Avila Beach has been revitalized in the past 20 years as you can see in both the residential and commercial real estate. The luxury market ranges from $2-4M and mainly consists of new construction of homes with and without views, medium-sized homes averaging around 3000 square feet with smaller lots averaging around 6,000 square feet vs. Other areas in the county with much larger parcels in the same price range.

LOS OSOS

A rural community sometimes referred to as lower Morro Bay, the luxury market is from $1.5-3M and consists mainly of custom homes in a hillside community or bayfront properties primarily with spectacular views looking into Morro Bay.

MORRO BAY

A city rich in history and a globally well-known landmark, the Morro Rock, the luxury market here ranges from $1.5M-7M with the majority of the homes in the $1.5-2M range mainly consisting of newer built or remodeled homes overlooking the water or the Rock.

CAYUCOS

A big little town with no room to grow, the luxury market here ranges from $1.5M to 6M with the majority of the $3M+ properties being oceanfront. The $3M and below are a collection of newer, newly remodeled, and older homes mostly close to or with ocean views and small lots, occasionally a home on acreage comes available and sells in this price range.

CAMBRIA

A very romantic beach community with a luxury market that spans from $1.5M-6M with the majority of the properties $2.5M+ are oceanfront properties, the balance is a collection of custom homes mainly with ocean views or close proximity to the ocean with a few properties that will come up with acreage.

ATASCADERO

A diverse area primarily warmer in a climate with a luxury market from $1M-3.5M, only a handful of properties are over $2M and they usually are larger homes 4,000 square feet and larger on acreage. The bulk of the market is $1-2M consisting of all styles of homes newer and older primarily on 1-5 acres.

TEMPLETON

A town rich in history with a luxury market ranging from $1M to 5M, the $3-5M estates are usually larger properties with 30 to over 100 acres some with their own vineyards. The bulk of the luxury market is from $1.5-2.5M ranging from 2 to 50 acres primarily of newer homes with a few historic homes from time to time.

PASO ROBLES

Paso Robles is rich in vineyards and wine culture the luxury market here ranges from $1.5-10M, with the majority being between $1.5-2.5M of larger homes on larger lots, some with vineyards, agriculture, and views. Several of the upper ends has over 100 acres and homes over 6,000 square feet.

SANTA MARIA / ORCUTT

A very affordable luxury market with a lot of value for the money, Santa Maria is in Santa Barbara County about 30 minutes south of Pismo Beach. The luxury market ranges from $1-2M with the bulk in the lower one million range with an average home size of over 3,000 square feet on just under an acre with many that are newer construction.

Min. Price
Max. Price
Beds
Baths
5010 Gate 4 Road Paso Robles, CA 93446
$33,000,000
8 Beds 6 Baths 3,908 SqFt Listing No. 25000742 Property Type: House camera (57)
Details
3515 Turri Road San Luis Obispo, CA 93405
$22,750,000
5 Beds 1 | 5 Baths 7,438 SqFt Listing No. SC24243961 Property Type: House camera Virtual Tour camera (73) This listing is courtesy of Monica King BHGRE HAVEN PROPERTIES (CA BRE # shown above if in IDX data) 805-550-0603
Details
5010 Cabrillo Cayucos, CA 93430
$18,250,000
2 Beds 2 | 2 Baths 2,296 SqFt Listing No. NS23158700 Property Type: House camera Virtual Tour camera (61) This listing is courtesy of David Crabtree Home & Ranch Sotheby's Intl (CA BRE # shown above if in IDX data) 805-459-9261
Details
1800 Atascadero Road Morro Bay, CA 93442
$15,500,000
4 Beds 3 | 1 Baths 3,724 SqFt Listing No. NS25061509 Property Type: House camera Virtual Tour camera (55) This listing is courtesy of JoAnn Wall JoAnn Wall, Broker (CA BRE # shown above if in IDX data) 805-591-0577
Details
2135 Live Oak Rd Paso Robles, CA 93446
$13,000,000
5 Beds 0 | 6 Baths 5,258 SqFt Listing No. NS23231100 Property Type: House camera (71) This listing is courtesy of Carolyn McNairn RE/MAX Parkside Real Estate (CA BRE # shown above if in IDX data) cmcnairn@remax.net
Details
502 Pacific Avenue Cayucos, CA 93430
$11,798,000
4 Beds 2 | 3 Baths 6,087 SqFt Listing No. NS24195300 Property Type: House camera Virtual Tour camera (75) This listing is courtesy of Maci Umbertis RE/MAX Parkside Real Estate (CA BRE # shown above if in IDX data) 805-610-3595
Details
5502 Los Ranchos Road San Luis Obispo, CA 93401
$9,499,000
2 Beds 2 Baths 3,200 SqFt Listing No. SC24069387 Property Type: House camera Virtual Tour camera (52) This listing is courtesy of Lindsey Harn Christie's International Real Estate Sereno (CA BRE # shown above if in IDX data) 805-441-7744
Details
404 Huntington Road Cambria, CA 93428
$8,250,000
5 Beds 4 | 2 Baths 6,860 SqFt Listing No. SC24191911 Property Type: House camera (67) This listing is courtesy of Charlie Casale The Real Estate Company of Cambria (CA BRE # shown above if in IDX data) charliecasale@me.com
Details
1015 Rimrock Lane San Luis Obispo, CA 93401
$8,200,000
6 Beds 5 | 1 Baths 6,971 SqFt Listing No. SC25075614 Property Type: House camera Virtual Tour camera (69) This listing is courtesy of Colleen Clarke Christie's International Real Estate Sereno (CA BRE # shown above if in IDX data) 805-550-1015
Details
888 Camino Vina Paso Robles, CA 93446
$7,890,000
4 Beds 4 | 1 Baths 5,362 SqFt Listing No. SC24214537 Property Type: House camera Virtual Tour camera (72) This listing is courtesy of Deborah Brooks Berkshire Hathaway HomeServices California Properties (CA BRE # shown above if in IDX data) 805-235-0406
Details
1604 Tiffany Ranch Road Arroyo Grande, CA 93420
$6,900,000
3 Beds 1 | 6 Baths 5,520 SqFt Listing No. SC24059198 Property Type: House camera Virtual Tour camera (31) This listing is courtesy of Linda Wilson Richardson Sotheby's International Realty (CA BRE # shown above if in IDX data) 805-801-3232
Details
6370 Verdugo Ranch Way Avila Beach, CA 93424
$6,888,000
6 Beds 5 | 1 Baths 6,243 SqFt Listing No. SC25025078 Property Type: House camera Virtual Tour camera (75) This listing is courtesy of Lindsey Harn Christie's International Real Estate Sereno (CA BRE # shown above if in IDX data) 805-441-7744
Details
price

$33,000,000

beds

8 8 Beds

baths

6 6 Baths

lot size

3,908 SqFt 3,908 SqFt

listing no.

25000742 Listing No. 25000742

property type

House Property Type: House

gallery photos

camera (57)

price

$22,750,000

beds

5 5 Beds

baths

1 | 5 1 | 5 Baths

lot size

7,438 SqFt 7,438 SqFt

listing no.

SC24243961 Listing No. SC24243961

property type

House Property Type: House

virtual tour

camera VIRTUAL TOUR

gallery photos

camera (73)

This listing is courtesy of Monica King BHGRE HAVEN PROPERTIES (CA BRE # shown above if in IDX data) 805-550-0603

price

$18,250,000

beds

2 2 Beds

baths

2 | 2 2 | 2 Baths

lot size

2,296 SqFt 2,296 SqFt

listing no.

NS23158700 Listing No. NS23158700

property type

House Property Type: House

virtual tour

camera VIRTUAL TOUR

gallery photos

camera (61)

This listing is courtesy of David Crabtree Home & Ranch Sotheby's Intl (CA BRE # shown above if in IDX data) 805-459-9261

price

$15,500,000

beds

4 4 Beds

baths

3 | 1 3 | 1 Baths

lot size

3,724 SqFt 3,724 SqFt

listing no.

NS25061509 Listing No. NS25061509

property type

House Property Type: House

virtual tour

camera VIRTUAL TOUR

gallery photos

camera (55)

This listing is courtesy of JoAnn Wall JoAnn Wall, Broker (CA BRE # shown above if in IDX data) 805-591-0577

price

$13,000,000

beds

5 5 Beds

baths

0 | 6 0 | 6 Baths

lot size

5,258 SqFt 5,258 SqFt

listing no.

NS23231100 Listing No. NS23231100

property type

House Property Type: House

gallery photos

camera (71)

This listing is courtesy of Carolyn McNairn RE/MAX Parkside Real Estate (CA BRE # shown above if in IDX data) cmcnairn@remax.net

price

$11,798,000

beds

4 4 Beds

baths

2 | 3 2 | 3 Baths

lot size

6,087 SqFt 6,087 SqFt

listing no.

NS24195300 Listing No. NS24195300

property type

House Property Type: House

virtual tour

camera VIRTUAL TOUR

gallery photos

camera (75)

This listing is courtesy of Maci Umbertis RE/MAX Parkside Real Estate (CA BRE # shown above if in IDX data) 805-610-3595

price

$9,499,000

beds

2 2 Beds

baths

2 2 Baths

lot size

3,200 SqFt 3,200 SqFt

listing no.

SC24069387 Listing No. SC24069387

property type

House Property Type: House

virtual tour

camera VIRTUAL TOUR

gallery photos

camera (52)

This listing is courtesy of Lindsey Harn Christie's International Real Estate Sereno (CA BRE # shown above if in IDX data) 805-441-7744

price

$8,250,000

beds

5 5 Beds

baths

4 | 2 4 | 2 Baths

lot size

6,860 SqFt 6,860 SqFt

listing no.

SC24191911 Listing No. SC24191911

property type

House Property Type: House

gallery photos

camera (67)

This listing is courtesy of Charlie Casale The Real Estate Company of Cambria (CA BRE # shown above if in IDX data) charliecasale@me.com

price

$8,200,000

beds

6 6 Beds

baths

5 | 1 5 | 1 Baths

lot size

6,971 SqFt 6,971 SqFt

listing no.

SC25075614 Listing No. SC25075614

property type

House Property Type: House

virtual tour

camera VIRTUAL TOUR

gallery photos

camera (69)

This listing is courtesy of Colleen Clarke Christie's International Real Estate Sereno (CA BRE # shown above if in IDX data) 805-550-1015

price

$7,890,000

beds

4 4 Beds

baths

4 | 1 4 | 1 Baths

lot size

5,362 SqFt 5,362 SqFt

listing no.

SC24214537 Listing No. SC24214537

property type

House Property Type: House

virtual tour

camera VIRTUAL TOUR

gallery photos

camera (72)

This listing is courtesy of Deborah Brooks Berkshire Hathaway HomeServices California Properties (CA BRE # shown above if in IDX data) 805-235-0406

price

$6,900,000

beds

3 3 Beds

baths

1 | 6 1 | 6 Baths

lot size

5,520 SqFt 5,520 SqFt

listing no.

SC24059198 Listing No. SC24059198

property type

House Property Type: House

virtual tour

camera VIRTUAL TOUR

gallery photos

camera (31)

This listing is courtesy of Linda Wilson Richardson Sotheby's International Realty (CA BRE # shown above if in IDX data) 805-801-3232

price

$6,888,000

beds

6 6 Beds

baths

5 | 1 5 | 1 Baths

lot size

6,243 SqFt 6,243 SqFt

listing no.

SC25025078 Listing No. SC25025078

property type

House Property Type: House

virtual tour

camera VIRTUAL TOUR

gallery photos

camera (75)

This listing is courtesy of Lindsey Harn Christie's International Real Estate Sereno (CA BRE # shown above if in IDX data) 805-441-7744

Based on information from CSMAR, CRMLS, and/or CLAW, and/or CRISNet MLS as of April 29, 2025, 11:29 AM PT. The information being provided by CSMAR, CRMLS and/or CLAW and/or CRISNet MLS is for the visitor's personal, non-commercial use and may not be used for any purpose other than to identify prospective properties the visitor may be interested in purchasing. Any information relating to a property referenced on this website comes from the Internet Data Exchange ('IDX') program of CSMAR, CRMLS and/or CLAW, and/or CRISNet MLS. This website may reference real estate listing(s) held by a brokerage firm other than the broker and/or agent who owns this website. Any information relating to a property, regardless of source, including but not limited to square footage and lot sizes, is deemed reliable but not guaranteed and should be personally verified through personal inspection by and/or with the appropriate professionals. The data contained herein is copyrighted by CSMAR, CRMLS and/or CLAW, and/or CRISNet MLS and is protected by all applicable copyright laws. Any dissemination of this information is in violation of copyright laws and is strictly prohibited. IDX powered by iHomefinder, Inc.
©2025 California Regional Multiple Listing Service, Inc. All Rights Reserved.
IDX information is provided exclusively for consumers' personal, non-commercial use and may not be used for any purpose other than to identify prospective properties consumers may be interested in purchasing. All data is deemed reliable but is not guaranteed accurate. Sale information is for personal and informational purposes only and is not an indication of a market analysis or an appraisal. Source MLSs include California Regional Multiple Listing Service, Inc. (CRMLS).
We do not attempt to independently verify the currency, completeness, accuracy or authenticity of the data contained herein. It may be subject to transcription and transmission errors. Accordingly, the data is provided on an as-is, as-available basis only and may not reflect all real estate activity in the market. © 2025 by the following Associations of REALTORS®: Lompoc Valley, Santa Maria, and Santa Ynez Valley. All Rights Reserved. Website reports, email and other information from this website are on an as-is, as-available basis, and we do not make any warranties, express or implied, including without limitation, those of merchantability and fitness for a particular purpose, nor are we responsible for errors or omissions.
NSBCRMLS data last updated at April 29, 2025, 3:33 PM PT
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